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NSPCC - Partnering for a Purpose

For over 140 years, the NSPCC has been at the forefront of child protection in the UK, tirelessly working to safeguard children and provide critical support to those in need.

Empowering NSPCC to achieve record-breaking fundraising success

For over 140 years, the NSPCC has been at the forefront of child protection in the UK, tirelessly working to safeguard children and provide critical support to those in need. To fund their vital initiatives, NSPCC hosts a diverse range of fundraising events, uniting communities in support of their cause. At Emma, we are immensely proud to be their trusted event technology partner, helping to streamline and enhance their events, from grand gala dinners to high-energy sports days.

The partnership

As one of our earliest adopters, NSPCC has fully embraced the power of the Emma platform since 2021. In fact, they are our first client to reach the milestone of becoming an ‘Emma Centenarian,’ having successfully hosted over 100 events through our system. Their commitment to utilising Emma to its fullest potential is truly inspiring!

Most recently, we supported NSPCC in delivering their flagship event of the year, the White Hat Ball. However, a quick look at their event roster reveals just how versatile NSPCC’s use of Emma is. The platform has been instrumental in facilitating an array of event formats, including awards evenings, clay shoots, sports days, quizzes, prize draws, carol concerts, and cycling challenges. Beyond fundraising, NSPCC leverages Emma’s capabilities to host trainings, webinars, board meetings, conferences, and AGMs, making it an indispensable part of their operations nationwide.

The outcome 

NSPCC set an ambitious fundraising goal of £350K for their annual gala, one of their highest targets to date. With Emma’s seamless event technology in place, they not only met their goal, they shattered it, raising an astounding £410K in a single evening.

Key highlights:

  • 100% of pledging powered by Emma
  • A phenomenal 347 donations processed within just 6 minutes
  • An estimated 65% participation rate in the pledge moment
  • Over 83% of auction bids placed via mobile 
  • The silent auction exceeded all expectations

The live pledge moment was electrifying, with donations pouring in at a record-breaking pace, supported by Emma’s real-time totaliser. Seeing such high engagement was remarkable, as many gala events rely on a handful of major donors to drive contributions. NSPCC, however, achieved widespread participation, demonstrating their ability to unite their audience in support of their mission.

Additionally, a high percentage of bids was placed via mobile, reducing the need for rented tablets and delivering a cost-effective solution for future events.

The power of collaboration

With their deep understanding of Emma’s capabilities, NSPCC operates with remarkable confidence and efficiency, often requiring minimal support from our team. However, it was an absolute privilege for us to be on-site for the White Hat Ball, witnessing first-hand the incredible impact of their efforts.

Our partnership with NSPCC is a shining example of how technology can drive meaningful change. Their dedication, combined with Emma’s intuitive event solutions, continues to set new benchmarks in fundraising success.

Testimonial

Emma has transformed the way we run our fundraising events. The platform is intuitive, and efficient, and makes our job so much easier. Knowing that the Emma team is always on hand for support gives us complete peace of mind. We couldn’t ask for a better partner!”

– Jane Horsley, NSPCC

We are honoured to be NSPCC’s preferred event tech supplier and look forward to supporting their future endeavours. Their commitment to making a difference is truly inspirational, and together, we’re proving that technology and teamwork can drive extraordinary impact. Congratulations, NSPCC, here’s to the next 100 events.

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