How important is technology within event management?

Technology has become an integral part of our lives and has transformed the way we do things. Event management is no exception. Technology is now used heavily within the event management industry and has become an invaluable tool for creating successful events. In this article, we will explore the benefits of using technology within events management and how important technology is for creating successful events. We will also discuss why the events industry needs technology to grow.

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What is event technology?

Event technology is any tool, app, or software that helps you to plan and/or carry out an event. An example of some event management tools are:

• Ticketing and registration
• Guest check-in
• Sponsor exposure
• Task management
• Access management
• Team management
• Contact management
• Event performance reporting
• Online bidding
• Donation and pledging
• Payment collection
• Table planning

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5 benefits of using event technology are:

1. Helps save time – When it comes to running an event time is something that you never quite feel you will have enough of, but that’s where using event technology can help. Event management software can help you focus on the most important aspects of planning. The software arranges data for you so that it is easy for you to use. This way you will not have to waste time arranging data meaning you can immediately start working on the key parts of the event.
2. Improves communication – An event is often far bigger than just the “show day”, there is an opportunity to communicate with attendees long before and long after the event has taken place. Event technologies can play a huge role in ensuring communications are personalised, relevant, and delivered effectively. A great example of this would be event apps, 62% of event planners say that the number one benefit of mobile event apps is the ability to instantly message attendees. If the delegates are required to carry out an action it is very easy to do so.
3. Better planning – Another benefit of event technology is that it saves event planners a lot of time, stress, and energy. According to a recent study, 89% of businesses that use event technology save 200 hours per year. Additionally, 20% save more than 360 hours per year. Event technology can automate many processes, from registrations to catering, and measuring an event's return on investment. It makes event management easier, but only if you know how to make the most of the technology for your particular event.
4. Cost-effective - Reduced cost of production in any industry can help create more excellent value for customers. According to a study, the use of technology can increase event attendance by 20%, increase productivity by 27%, and reduce related costs by up to 30%. Enterprise Event Marketing did this study back in 2016. With the world becoming more digital, we expect these figures to be higher today. However, to yield these benefits, you first need to make sure you invest in the appropriate technology.
5. Reduces human error - Using technology can reduce human error in event management by automating repetitive and complex tasks, providing real-time data and analytics, and enabling efficient communication and collaboration among event organisers. This can help minimise errors related to scheduling, coordination, data entry, and communication, leading to better event planning and execution. Additionally, the use of technology such as event management software, online registration platforms, and mobile apps can help event organisers track attendee data and preferences, which can lead to more personalised and targeted experiences for attendees.

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How important is technology for creating a successful event?

Technology is an essential tool when it comes to creating a successful event. It helps in streamlining communication between event planners, vendors, and attendees, and it also helps make it possible for you to run a successful event that can reach thousands of people in a short amount of time.

Technology can also be used to attract and engage attendees, provide real-time updates, and manage payments and registrations. Technology also makes it possible to plan and execute complex events with ease, as well as create a memorable experience that will stay with attendees long after the event has finished. Technology can also be used to monitor attendance, measure the success of the event, and analyse the data to help improve future events. In short, technology really is an invaluable tool for any event planner looking to create a successful event.

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Why does the events industry need technology to grow?

The events industry is growing all around the world with the help of event technology. With growth there comes a need for technology that meets the consumers' expectations and makes event production easier.

While this technology makes a difference for eventgoers around the world, it is important to also note how it changes the event industry.

The results of a recent survey show that the COVID-19 pandemic has been a driver of change in the event planning industry, with 73.6% of event professionals becoming more proficient in the use of technology. There is a crucial need for event planners to capitalise on existing and emerging technology to ensure customer satisfaction and ultimately, industry growth. To stay ahead of the curve, event planners should be aware of the current trends and how to use technology to their advantage.

Today, the demographic of the world is different from what it used to be a few years back. Changing demographics inevitably affect how events are planned and organised. People of all ages actively use technology today and the current generation really is leading the way with their use of tech, making this a digital age. They have a passion for using innovative technology to make life easier. From the very young to the very old, people are comfortable with using the latest tech and software to make life simpler.

It is however essential to consider the different tech preferences among the various age groups when planning events. A one-size-fits-all approach is not recommended, as each generation has a preference when it comes to technology. To ensure success, you must tailor your approach to each age group and their respective tech usage habits.

As mentioned, many event planners have become more proficient in event technology. As an event manager, you need to distinguish yourself from the majority, you need to go the extra mile to be abreast with the most current and emerging technology trends. Consider implementing some of the latest technologies that will help you deliver higher quality events, reduce your costs, protect your attendees’ health and safety, and make event management more efficient.

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What is the best event technology available?

When it comes to deciding what the right event technology is for your needs, there are a few key factors you need to consider. First and foremost, you should make sure the platform you choose is comprehensive and offers all the features you need in one place. This will save you time and energy and ensure your event runs smoothly from start to finish. Additionally, you should look for a solution that is user-friendly, secure, and supports the type of events you plan to host. Finally, make sure the technology you choose has the scalability to support your current and future needs. With the right combination of features, usability, security, and scalability, you can be sure your event technology will help make your event a success.

If you’re an event manager looking for a platform to help with all your event management needs that is refreshingly easy to use, then EMMA Live is certainly the tool for you. Combining all the best features of other platforms EMMA ensures your events run smoothly.