Last year, we took a bold step forward in evolving our platform. With help from a fresh set of eyes and invaluable input from our clients, we took a close look at how Emma is used, what’s working well, andwhere we could improve. After months and months of hard work, consultations,and continuous deployment of new features and functionality, we're thrilled to share Emma 2.0.
What’s new in Emma 2.0?
Emma 2.0 brings an updated look, enhanced functionality, anda smoother experience, all with the goal of making event management and fundraising easier and more efficient for our charity partners.
1. Sleek, modern microsites
Our microsites have undergone a makeover. Expect a fresh,clean, and user-friendly design that makes it easier than ever for your supporters to engage with your events. The sleek, modern feel is not only visually appealing but is also designed to improve the user experience across the board.
2. Intuitive backend and simplified processes
We’ve redesigned the backend with simplicity in mind. With fewer clicks required to make updates, navigating the system will feel like second nature. Managing your events and campaigns will be faster and more efficient, giving you more time to focus on what matters most, fundraising.
3. Emma Intelligence (EI)
We’re introducing Emma Intelligence (EI), which takes Emma’s smarts to the next level. With EI, you’ll be able to automatically generate auction item titles and descriptions, saving you time and effort. Not only that, but EI will also categorise your items for you, making your auction management even easier.
4. Wizards and flows to help you along the way
We know that starting from a blank page can be daunting, sowe’ve introduced new wizards and flows to guide you through every step of setting up an event. These new features act like a helpful guide,making sure you don’t miss any key fields or options. Whether you’re setting up a new event, adding auction items, or sending messages to guests, our wizards and flows will prompt you with exactly what you need, when you need it.
For example, when you add a new auction item, the wizard will ask you whether it's a live auction, silent auction, or sealed bid item.From there, it will guide you through the necessary fields for that specific type, ensuring that your item is set up correctly. And if you have a large list of items to upload, don’t worry, our bulk upload option is still available to help you get everything in quickly.
5. Improved onboarding and ongoing support
Emma 2.0 is all about empowering you to take control.Alongside our redesigned platform, we’ve made onboarding even more intuitive,so you can hit the ground running. New users will still benefit from a one-on-one onboarding call to help you set the foundation for your event. Butnow, thanks to the wizards and flows, you can get started on your event setup independently, even before your call!
Our goal is for every client to become an Emma superuser—someone who can confidently use the platform with ease. And to help you reach that goal, we’ll continue running our monthly Tech Tuesday calls,where we share new insights and features while answering your questions.
Why the change?
Since the very beginning, our mission at Emma has been to provide charities with the best event and fundraising technology possible.We’re passionate about pushing the limits of what technology can do, ensuring that our clients are never underserved by their platform.
Emma 2.0 is the next step in that mission. With a reimagined user experience, powerful new features like Emma Intelligence, and a more intuitive interface, we’re one step closer to revolutionising the way events and fundraising are managed.
A community-driven evolution
The changes we’ve made to Emma 2.0 are not just the result of our internal team’s efforts, they’re shaped by the feedback and experiences of our incredible community of users. We’re beyond excited to roll out the new version of Emma and can’t wait to hear your thoughts on how it can help make your events even more successful.
At Emma, we truly believe that better never stops.We’ll keep evolving, innovating, and listening to our users to ensure that were main the most powerful event and fundraising platform on the planet.
Here’s to the future of Emma, and the future of fundraising.
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