Emma 2.0 is here and with it comes a vibrant and exciting brand overhaul. After years of growth, innovation, and countless incredible partnerships, we felt it was the perfect time to reimagine Emma’s look. As we launch our newly upgraded platform, we’re also unveiling a bold new identity that’s asdynamic as the future we’re building together.
Why the change?
Emma 2.0 is more than just an updated platform; it's a statement of where we're headed as a company. It’s about innovation, passion and continuing to offer the best tools for event management and fundraising. Our previous branding served us well, but as the system itself evolves, it only made sense to give our brand a facelift that aligns with our values, mission, and vision for the future. We wanted our brand to truly reflect who we are today, and where we’re headed.
What’s changed?
- The logo: A fresh, modern update that embodies Emma’s commitment to innovation and the spirit of collaboration.
- Colour palette & fonts: We’ve moved from a soft teal to deep indigo, paired with a rich vibrant raspberry, to give the brand a bolder, more impactful presence.
- The website: An entirely revamped online experience that makes it easier for our community to engage with us and explore all of the amazing features that Emma has to offer.
The bold new look
Our team, in collaboration with our creative agency, has taken Emma’s visual identity to new heights. If you’re familiar with Emma’s previous look, you’ll remember the soft teal and pale pink tones we once used. But now, we’ve turned up the volume.
- Deep indigo: Representing our commitment to innovation and cutting-edge technology, this rich hue will be at the core of Emma’s look. It’s bold, modern, and full of potential, just like the platform itself.
- Vibrant raspberry: A new take on our beloved pink, this vibrant shade symbolises the incredible community we’ve built and the unmatched support we offer. It’s a colour that radiates energy, passion, and connection.
The Emma toggle - your new best friend
If you’ve ever used Emma, you know that the toggle switch is a defining feature of the platform. It’s how you customise and adjust countless settings, makingEmma incredibly flexible and easy to use. So, we decided to make the toggle a central part of our new brand.
Meet the new Emma toggle, a friendly, approachable character that embodies our spirit. It’s always switched on, ready to help, and here to make every event a success. This playful character is the face of our platform’s flexibility, representing the core of who we are: adaptable, responsive, and here for you.
In line with this update, we’ve redesigned all of our icons.Each one now features the same rounded edges, simple lines, and pops of vibrant raspberry, reflecting Emma’s heart in everything we do.
What does this mean?
With our new brand comes a renewed commitment to delivering the most powerful event management and fundraising platform on the planet. Emma may have a freshlook, but you can expect the same cutting-edge technology, exceptional service,and dedicated support that has always been at the heart of what we do.
This rebranding isn’t just about a fresh new look, it’s about aligning our identity with our vision for the future. The new face of Emma is here, and we know you’ll love it as much as we do. Let’s make 2025 the year of bold moves and big moments together.
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